Find out about Exactly How OkCupid Constructed a Data-First Brand Name

Find out about Exactly How OkCupid Constructed a Data-First Brand Name

Whenever four mathematics discipline launched OkCupid in March 2004, they’d a simple perception that information will be the way the dating internet site would separate the firm in the crowded internet dating marketplace.

“People believe that men rotate web for matchmaking simply because they wanted anyone to discover their own true love on their behalf, but we believe it is as you need a more impressive swimming pool of men and women to pick from,” mentioned Sam Yagan, Chief Executive Officer of OkCupid, just who furthermore started TheSpark.com, creator of SparkNotes, a brand name of academic research helps. Continue reading “Find out about Exactly How OkCupid Constructed a Data-First Brand Name”